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SEO TrainingDetails

Course Basic Information

  • Normal Track : 15 Days (2 Hours Daily)
  • Fast Track : 10 Days (3 Hours Daily)
  • Location : Campus / Online

About SEO Training

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

Course Syllabus

Module 1

  • What is SEO (Search Engine Optimisation)
  • Introduction to SERP (Search Engine Results Page) - understanding search engine commands / operators (these advance search techniques will help you find anything on internet quickly)
  • How does Search Engine works - crawler based search engines, vertical search engines, Meta engines and directoriess
  • Understanding Google Ranking Algorithm
  • Understanding Keywords
  • Google Keyword Planner Tool - advance keyword analysis guidelines, keywords segregation
  • Selecting Keywords for your website – Primary, secondary and geo-specific keywords, understanding long tail and generic keywords
  • Understanding Keyword Stuffing Vs. Keyword Placement
  • Page title & Meta data optimisation
  • Social media Meta tag optimisation
  • Content optimisation – keyword density, weight, prominence and proximity
  • Link structure optimisation
  • Robots.txt setup/optimisation
  • XML sitemap setup/optimisation
  • SEO friendly redirect setup using .htaccess
  • Google Webmaster Tools
  • Google Analytics setup and management - analytics code integration, goal setup and traffic stats analysis
  • Introduction to Basic HTML and Dreamweaver Software
  • Introduction to FTP - uploading and downloading files using FTP software
  • Adding Web Controls
  • The Properties Window
  • Introduction to PR, DA, PA
  • Directory submission guidelines & best practices
  • Article submission guidelines & best practices
  • Press Release distribution guidelines & best practices
  • B2B/Classified submissions & best practices
  • Guest Blogging
  • Contextual link building
  • Blog commenting / forum posting
  • Do's and Don'ts of Link Building
  • Google Places / G+ Account setup, verification & customization
  • Company profile setup in local business directories
  • Citations and brand reputation management through social media
  • Website analysis / Audit - comprehensive analysis techniques for SEO, introduction to analysis tools and software, detecting Black Hat SEO
  • SEO Proposal – making SEO strategy for any website for the best possible results
  • Latest Google Algorithm Updates – EMD, Humming Bird, Panda and Penguin updates
  • Hands-on experience on using Google Keyword Planner Tool
  • Hands-on experience on Webpage modification, FTP usage, Dreamweaver software
  • Setting up Google Webmaster Account and navigating through Google Webmaster Tool, navigating through Google Analytics and understanding traffic behavior
  • Link Building for Live sites
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